As Loan Monster face a lot of competition from fellow mortgage brokers as well as banks, it was important to create content that would differentiate them. We crafted a casual and conversational tone of voice that explains financial concepts in a way that’s easy to understand.
Throughout the site, we have communicated the unique benefits of working with Loan Monster, demonstrating how they take good care of their clients.
The old Loan Monster site was filled with reams of content, but the blog feature was difficult to access and navigate.
We have created a clean and modern blog layout with categorised tabs and an open search field to help users find the information they need.