Becca leads Distl’s paid media team and writes about social advertising strategy, platform trends, and creative performance for Australian businesses. Her content covers everything from TikTok marketing to finding ad inspiration, always with an eye on what actually converts, not just what looks impressive.
She’s managed paid social campaigns for clients including Ampersand Estates, Just Kernelz, and Ancient Lakes, with a particular strength in translating brand positioning into high-performing ad creative across Meta, TikTok, and programmatic channels.
