The following are key activities that have helped generate the positive results from seen on our own twitter account.


Participating in relevant hashtags expands the reach of content beyond our current followers and into the path of relevant users. The #smmw14 (Social media marketing world 2014 conference hashtag) thread was a great opportunity to connect content with users already searching for tweets on social media. Including #smmw14 in relevant tweets we where able to attract new followers who can benefit form our content.


 We sought out and clicked favourite on content about topics and services offered by Distl. Take the following example:

By clicking favourite on this post the Distl logo clearly appears increasing visibility and exposure of Distl, increasing overall reach of content. It also sends ‘Pratik’ a notification that Distl has clicked favourite on their tweet and as a result Pratik is now aware of Distl and in this case has become a follower. The other advantage is that other people who have clicked favourite will already have an identified interest in the topic of the original tweet and may also find value in following the Distl profile if it aligns with their interest. This is a simple and extremely affective example of how when we favourite posts it increased visibility but also exposes content to those who will find value.


It functions much like a favourite when we re-tweet content the Distl profile thumbnail appears on the original tweet. This again exposes Distl to relevant users, by re tweeting content it also gets the attention of the original publisher, for whom in many case associate with Distl and start following. By getting content re tweet Distl was also able to extend the reach of tweets and become exposed to relevant users further impacting on tweet engagement and reach.


Search on Twitter is fairly advanced and picks up keyword in tweet. By searching things like “need website” and “social media Perth” we could favourite and connect to users who will find value in Distl as well as have an existing need. Users react positively to this as Distl is providing a solution and putting our brand in their path.


While follower counts are not by themselves important there is a tipping point where when you have enough followers engaging and increasing the reach of your content, they expose you further to potential followers. In just 14 days Distl by exploiting Hashtags, favouriting and search have been able to pull great Twitter results.


  • Engage with anyone and everyone who is relevant
  • Be active by posting sharable and influential content
  • Help content visibility by putting tweet in the right places
  • There is a tipping point with followers, when there are enough people viewing and sharing your content it grows organically.

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