Tackling page cannibalisation

Tackling page cannibalisation

Prior to working with DiskBank, they had multiple pages covering the same topic, leading to significant page cannibalisation – this is where multiple website pages fight for the same keywords or topics, potentially causing reduced search rankings and visibility.

This stemmed from a previous approach where they focused on having more content on the site in hope to improve SEO, but it ultimately made the user experience (UX) confusing. Google’s priorities have shifted over time, placing greater importance on factors like authority and UX, rather than simply bulk content.

Onsite optimisation

To address the issue of page cannibalisation, our SEO team went through the following process for each of their transfers pages:

• Page consolidation: Our first step was to investigate and identify which pages could safely be merged.
• Keyword research: We renewed keyword research around each media format to ensure that the content aligned with current search trends and user intent.
• Content revision: We drafted new copy, eliminating duplicate content resulting from page merges, and created fresh, keyword-optimised content based on our research.

Once the revised content was approved, we went live with the updated pages and implemented necessary link redirects to ensure a seamless transition for users.