People Solutions
Climbing The Rankings in a Competitive Niche
As the trusted marketing agency for People Solutions over the past six years, our partnership runs deep, built on a foundation of collaboration and trust. Working within their highly niche industry, we’ve tailored strategies to focus on high-value but low-volume keywords that are critical to their success.
Statistics
1st ranking11 key industry terms
137.5 % increaseform submissions
40 % increaseemail submissions
From the outset, we identified the importance of targeting specific, high-value keywords that align with People Solutions’ unique service offerings.
Our success with People Solutions stems from a multi-pronged approach to SEO. We’ve implemented a blog strategy, expanded website coverage with new pages detailing our process and offering, optimised forms for better user engagement, and regularly updated their Google Business Profile (GBP). Offsite efforts, including acquiring high-value backlinks, have further solidified their digital authority.
Over time, we’ve not only built these rankings but have also implemented rigorous monitoring processes to track slight fluctuations. This ensures our team can know when to jump into action so that People Solutions maintains their top rankings in a highly competitive space.
The Results
- Keyword Rankings: Across the board we’ve improved rankings for critical terms to the 1st position. Notably, “Career Transition Consultant” jumped 53 positions and “psychometric assessment” jumped 20 positions. “360 Degree Assessment Australia” maintains a 1st place ranking alongside “career transitioning services”, “psychometric test Perth”, “assessment centre management Perth”, and “psychometric testing providers Australia” which are all vital and produce high value traffic for People Solutions.
- Form Submissions: Form submissions have increased by 137.5% year-on-year within 2024, showing a direct impact of our strategies in driving qualified leads.
- Email Clicks: Achieved a 40% increase year-on-year within 2024, reflecting higher engagement through optimised search visibility and targeted content.
Video Testimonial
Post-Website Launch Improvements
With over 14 years of collaboration between Distl and People Solutions, we have refreshed their website twice in line with their rebrand, modern trends and technical improvements. Our most recent wordpress website redesign provided a solid foundation for driving People Solutions’ digital growth. With a technical framework built for speed and usability, it delivered measurable post-launch successes:
- Keyword Stability: Maintained top rankings for key search terms with no drops in visibility.
- Engagement Time: Improved significantly, with time on page increasing by 28%, now averaging 3 minutes and 23 seconds.
- Engaged Sessions: Notable growth in engaged sessions, indicating higher-quality traffic and user retention.
- Google Lighthouse Score: Achieved a perfect score of 100 in performance, accessibility, best practices, and SEO, highlighting the technical excellence of the website.
Results-Driven Strategies in Action
By focusing on People Solutions’ unique needs and niche market, we’ve built a strategy that delivered both exceptional short-term results and ensures long-term stability and growth. This partnership continues to demonstrate the value of a collaborative, data-driven approach to achieving business objectives.
Testimonials
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