PPC
Should you automate your Google Ads or keep control?
Google Ads has increasingly introduced automation features – from automated bidding strategies to auto-applied recommendations. But how much should you trust Google’s automation versus doing things manually?
Zac Fitzpatrick Mar 14, 2025
2025 Google Ads Trends: Recommendations for Business Growth
Zac Fitzpatrick Jan 20, 2025
Beyond the data: Steph’s approach to PPC
Zac Fitzpatrick Jul 10, 2023
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