Good digital marketers will spend their career building up their technical knowledge. They will continually hone their skillset, developing the ability to interpret analytics, identify trends and uncover opportunities.
But there’s a lot more to digital marketing than just the metrics. It’s also about understanding people; learning how they behave online, what motivates their decisions, and how to influence their thinking.
After working in the industry for over a decade, our PPC specialist Steph Boito knows how to combine her analytical mindset with her empathetic nature to continuously improve her work.
“Sometimes there can be a perception that this role is all about numbers and data, however that’s just part of the role,” Steph explained.
“What drives that is working on a deep understanding of each client personality, making a symbiotic relationship between the data and the business”.
Hailing from London with Italian heritage, Steph has a passion for international languages and diverse cultural experiences.
She graduated in the UK with a Bachelor of Arts in Marketing and Communications and Spanish, starting her career in a global digital marketing agency.
“I find myself at home amongst people of varied cultures and interests,” Steph said.
“I subscribe to the concept that new experiences are always welcome and apply that to my personal and professional life”.
Since coming to Perth and obtaining her Australian citizenship, Steph has been with Distl for the past three years.
“You never know who is going to walk through Distl’s door next and that excites me. I really enjoy going on a journey with our clients and achieving some really great results for them. The digital world moves so quickly, and I look forward to ensuring our clients are always at the forefront of the digital movement”.
Most recently, Steph has helped our clients Bambury and Adage Furniture achieve some strong results through a range of PPC campaigns.
From building and construction companies to engineering firms and health service providers, she applies her skillset to a diverse range of businesses.
Always a positive burst of energy who’s known for her British humour, Steph loves working within the supportive team culture at Distl.
“All the company values and the agency’s approach really resonate with me,” she said.
“I think having a good rapport and good communication with the team is essential in making me better at my role”.