HIFraser Group - Carving out a cohesive, communicable niche

Carving out a cohesive, communicable niche

While HIFraser has developed a well established and reputable brand, their team found it challenging to communicate their company structure and the many subsidiary brands that comprise the HIFraser Group.

On top of marketplace confusion, they were also experiencing obstacles managing their website product content. Their existing set up was difficult to use, creating unnecessary headaches for their team.

Our aim was to simplify their website user experience, while finding ways to communicate their multi-faceted offering through digital marketing channels.

For more on how we market engineering firms, see our engineering marketing page.

SEO

We started with a UX review and technical audit of HIFraser’s existing website, analysing user behaviour and SEO performance to provide recommendations on how to best move forward.

Web

Based on our findings, we developed a sleek and modern website that connects with HIFraser’s niche target audience and clearly demonstrate their company structure.

Marketing

Once the new site was up and running, our team launched a paid media campaign across LinkedIn and the Google Display Network (GDN) to raise awareness of the HIFraser brand and direct traffic to their new site.

Testimonials

“Exceptional knowledge across the digital space. The team continually demonstrate their strong understanding of our businesses and the outcomes we are trying to achieve and implement this into effective digital strategies.”

Emma Ferguson – Marketing Manager

HIFraser