Bringing your venue vision to life
While Adage Furniture can be classified as a hospitality furniture supplier, their service goes far beyond setting up tables and chairs. Working with bars, cafés and restaurants, they find ways to create atmosphere, turning empty spaces into vibrant, happy places.
What really sets them apart from other suppliers is the passion of their close-knit team; both their Perth office and their Melbourne based sister company Core Hospitality Furniture are dedicated to helping venue owners bring their vision to life.
As they were, the Adage Furniture and Core Hospitality Furniture brands did not express the personality of their team or their approach to their work. There was also the added challenge of having two companies with two different names in two different locations that were working together to provide the same service.
Together, they approached Distl to help them establish one, united brand that would communicate who they are and what they love to do.
Consolidate two brands under one name
Simplify and streamline internal operations
Reduce marketplace confusion
Support future expansion plans
Following some strategic planning, it was decided that it would be best to move forward as Adage Furniture. With the name locked in, our brand and design team developed a new brand identity that was rolled out across a range of collateral.
As part of the rebrand, we updated the colour palette with a softer shade of green to convey their warmth, happiness and easy-going approach. As there had been multiple interpretations around the pronunciation of the word ‘Adage’, we added an accent above the second letter ‘a’ for clarification.
Our copywriters created the tagline ‘Zero Unhappy’ to describe the experience they provide and their commitment to ensuring they exceed the expectations of their clients. We also crafted a fun and energetic tone of voice, injecting hospitality related terms into key headlines, including ‘What’s on the menu?’ to introduce their product catalogue.
Distl has done a re-brand for Adage Furniture, the outcome of this has well exceeded what any of our team ever thought was possible!
Both of the original websites were heavily product focussed, whereas the new site uses a far more creative and minimal design that showcases furniture, people and completed spaces. Clean, simple and modern, the site has been built on a strong SEO foundation, with clear navigation and a strong User Experience.
As one of the main objectives was to reduce marketplace confusion, it was important to ensure Adage Furniture clearly communicated the rebrand to its Perth and Melbourne audiences respectively. To help them launch the new brand, we developed a communications strategy that included the use of blog content, social media and email marketing.
Since launching the Adage Furniture brand and website, we’ve continued to work together on SEO and PPC, running search, display and remarketing campaigns. With PPC, our objective was to improve their existing Google ads account performance by increasing their enquiries, especially for high value projects.
Over time we have continually optimised their campaigns according to our learnings, seeing a positive trajectory in conversions and a reduction in the cost per conversion. In March 2021, Adage Furniture had their strongest month to date, achieving the following results.
55.36% increase in conversions
25.79% decrease in cost per conversion