How do you ensure we're not burning through cash on the wrong keywords or audiences?
High ticket legal clicks in Perth can top $20–$50, so a single loose keyword or wrong location setting can torch a monthly budget in days. At Distl, we start with a budget versus cost reality check, then lock down geo-targets, negative keywords and ad schedules to cut the wastage. We pair every ad group with a purpose-built landing page and track calls, form fills and even missed calls, so you know exactly what each dollar delivered. If your budget can’t compete on the most expensive terms, we’ll say so up front and likely pivot to lower cost queries or local map ads instead.
We’ve tried SEO before and saw no results, what makes your approach different?
Many agencies chase vanity phrases like “lawyer Perth” and stop there, we map keywords to the practice areas you actually want to grow, whether that’s “licence suspension lawyer” or “binding financial agreement solicitor.” Our Perth-based SEO team works alongside developers to fix technical drag (site speed, schema, duplicate titles) and alongside copywriters who turn legal expertise into plain-English content Google loves. You’ll get monthly reports plus a live reporting dashboard, if rankings plateau or leads dip, we adjust in real time instead of sending a “fingers-crossed” PDF next quarter. Transparent, measurable, and always tied back to revenue.
Our website looks dated, does that really hurt conversions?
Absolutely. When a prospect lands on a slow, cluttered site, they subconsciously question your attention to detail, critical in law. Distl’s web team designs sites that load in under two seconds, pass Google Core Web Vitals, and guide the eye from headline to “Book Consultation” button. We weave in client logos, case outcomes and awards to answer the silent question, “Can I trust these people?”. Because we handle branding and marketing in-house, the new site also “activates” your SEO and ad campaigns, pages are structured for keywords, and every form feeds directly into call-tracking and CRM, turning your site into a 24/7 intake engine, not just a pretty brochure.
We’re too busy with cases to handle marketing, how hands-on do we have to be?
After our initial strategy sessions, most firms spend less than an hour a month on approvals for content and around 2 hours a quarter for your strategic reporting and direction. You’ll have one dedicated account manager who speaks plain English and understands your practice areas, supported by our in-house specialists across SEO, PPC, design and content. We draft the ads, write the articles, build the pages and only come to you for legal accuracy or sign-off. Reports arrive in your inbox with key wins and next steps, if you’re tied up in court, you can skim the summary and reply later. Our goal is to free you to bill clients while we build your pipeline.
What if we only want to grow one practice area, like Family Law?
Niche growth is often smarter than blanket coverage. We spin up a mini-strategy around that practice area: branded landing pages that answer specific questions (“What are my rights in a de facto split?”), ad groups bidding on intent-rich terms (“child custody lawyer Perth”), and blog content that showcases your empathy and expertise. Negative keywords strip out unrelated traffic (“government family law jobs”). If your budget is modest, we’ll recommend starting with local SEO plus a tightly geofenced ads campaign in high-value suburbs, this can then scale up once the phone starts ringing. The result is fewer tyre-kickers and more inquiries that match your docket.
How quickly will we see results?
If speed is critical, we launch Google Ads first, leads can appear within 48 hours (of campaign launch). SEO is a marathon, not a sprint. In Perth’s legal market you’ll usually see traction around the three-month mark and compounding growth after six. We align tactics with budget and urgency: urgent criminal work? Ads heavy. Steady family-law pipeline? SEO first, ads as a booster. Every strategy comes with quarterly milestones, so you know exactly what “progress” looks like at each stage.
Isn’t branding just a logo? Why invest in it?
A logo is the handshake, your brand is the relationship. Consistent colours, tone of voice and imagery make your firm recognisable whether someone sees an Instagram post, a brochure or a Google remarketing ad. Strong branding also commands higher fees, clients perceive a well-presented firm as more professional and worth the premium. Because Distl’s branding, web and marketing teams sit under one roof, we ensure every touchpoint reinforces the same story of trust, expertise and local credibility
How do you measure success?
We start by agreeing on metrics that matter to your firm: qualified leads, signed matters and cost per acquisition. Ranking boosts and clicks are great, but only if they translate into billable work. Each month you’ll receive a concise report and dashboard link showing traffic growth, lead volume, CPL, and revenue impact. We review the numbers together, decide what to double down on or cut, and adjust the game plan.
In short, success isn’t a mystery metric, it’s the steady growth of your practice, mapped in black and white and driven by strategies you can see, question and refine.
