Biologic Environmental
Brand strategy & visual identity development
As a future-thinking biodiversity company, Biologic are committed to providing comprehensive natural asset assessments for partners in mining, energy, construction, and infrastructure. Their team is passionate about inspiring a greater understanding of biodiversity's intrinsic value, and they recently launched Biologic Carbon to help businesses achieve net zero.
As Biologic prepared to reposition their business, they realised the importance of a fresh start and turned to Distl for a complete rebrand.
Distl collaborated closely with Biologic’s team, incorporating their feedback and ideas to develop a new visual identity that accurately reflects Biologic’s unique approach to biodiversity and commitment to making a positive impact on the world.
Brand strategy & visual identity development
Distl’s approach to the rebranding project for Biologic involved a comprehensive process of brand strategy and visual identity development.
This process included multiple workshops with the client to uncover their purpose and business direction, which was then consolidated into a comprehensive brand strategy document. Based on the approved brief, Distl presented several identity concepts for the client to choose from.
The challenge
Amid the rebranding project for Biologic, changes to the business during the design phase prompted the client to request additional design concepts. To meet this request, Distl engaged in a lengthy feedback discussion with the client and our design team to gain a deeper understanding of their evolving needs and requirements.
Our design team then created additional design concepts, which the client had the opportunity to review and choose from. By being flexible and empathetic to the client’s shifting needs, Distl successfully delivered a final visual identity that authentically reflected Biologic’s unique approach to biodiversity and aligned with their values and goals.
Messaging
Distl helped fine-tune Biologic’s messaging across several key areas. This included revamping their mission, vision, and values, as well as their customer value proposition.
Additionally, Distl worked with the client to develop a tone of voice that would be consistent with their new brand identity. To ensure consistency and accuracy in messaging, Distl also developed a Word bank for Biologic — a comprehensive guide for the client’s future communications, ensuring that their messaging accurately reflects their brand identity and values.
Video production
Building upon our extensive involvement in the pivotal brand workshops with Biologic, Distl played a support role in the video production process, helping to bring the new brand identity to life. Our designers provided video storyboarding and creative direction on the day of shooting, while our copywriter developed the video scripting.
Visual identity
The visual component of Biologic’s brand realignment project was carefully crafted, drawing inspiration from the intricate patterns found in nature, such as the hexagonal shapes present in snake skin and beehives. This design approach not only embraced an earthy yet bold aesthetic but also symbolised Biologic’s connection to the environment and its commitment to being a respected authority in contemporary biological surveying.
The colour pallet was selected to evoke a sense of groundedness and harmony with nature, while bold accents adding a touch of modernity. These colours not only reflected Biologic’s premium and progressive stance but also lent a global relevance. Overall, the new visual identity served to reinforce Biologic’s mission and values, portraying it as a forward-thinking and impactful player in the field of biological surveying.
Brand collateral
Distl provided Biologic with a range of brand collateral pieces, including a vehicle wrap, templates for reporting and tender documents, a PowerPoint presentation template, a letterhead template, and email signatures.
Each piece was carefully designed to be consistent with Biologic’s new visual identity and messaging, establishing a cohesive and recognisable brand framework.
Results
The rebrand successfully positioned Biologic for the future, as they continue to lead the way in their industry. With a new visual identity and improved messaging, Biologic was ready to present their brand to the world. While a custom website is currently underway and scheduled to launch this year, Distl developed a modular placeholder website as an interim solution. Overall, the rebranding effort has helped Biologic establish a strong identity and one that accurately reflects their unique approach to biodiversity and commitment to making a positive impact on the world.
Credits
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