Our team
A long history in delivering results for our clients.
A bright future focused on what really matters: equity.
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David Metcalf

Director

David is all about playing the long game. Highly driven, he’s always thinking ahead, ensuring he stays laser-focussed on the end goal. A self-confessed introvert, he’s passionate about continually building value into our business.

Case studies

Stinson Air & Solar

Stinson Air & Solar is a prominent player in the air conditioning and rooftop solar industry with an impressive legacy of over 25 years. Based in Western Australia, Stinson Air has a track record of excellence in designing, installing, and servicing custom air conditioning and solar systems. As pioneers in their field, they have carved a niche for themselves as the go-to choice for top-quality air conditioning and solar solutions.

Digital MarketingSEOWebsite DesignWebsite Development
Read more about Stinson Air & Solar – Transforming SEO through a cutting-edge website

Lycopodium

From Australia to Asia to Africa to the Americas, Lycopodium provides engineering, construction, and project management expertise to complex projects all over the world.

BrandingWebSEOUX
Read more about Lycopodium – Alignment, consistency, and a strong internal culture

Aaro

The leading provider of pipeline rehabilitation and civil construction services in Australia and New Zealand, Aaro are a trusted partner for all their clients’ pipeline services.

BrandingWebMarketingContent
Read more about Aaro – Positioning for growth and expansion

Insights

director Dave Metcalf in meeting with prospective SEO client

Generative Engine Optimisation (GEO). The End of SEO?

Generative Engine Optimisation or GEO is the emerging phrase describing what many are seeing as the next iteration of SEO. It refers to the practice of crafting content in such a way that AI driven search engines such as ChatGPT, Perplexity, Google Gemini and Google AI Overviews prioritise it when answering user enquiries.

David Metcalf Nov 07, 2024
SEO
Read more about Generative Engine Optimisation (GEO). The End of SEO?

What are OKRs?

In both life and business, we all have ambitious goals we aspire to achieve. The real challenge lies in creating…

David Metcalf May 30, 2024
Marketing
Read more about What are OKRs?
Adib and Matt social media on phone

What are search engines?

Whether you are considering hiring an SEO agency, or doing SEO yourself, getting your head around the basics is going…

David Metcalf May 02, 2024
SEO
Read more about What are search engines?

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