And while your path to brand and business success might start with a logo, that’s only one of the ingredients in your brand identity (or branding).
It’s your name, tagline, logo, imagery, colours, typography and tone of voice. It differentiates you. It’s the starting point for your marketing. It determines what people think, feel and say about you. And when it’s built by our brand strategists and specialists, your brand identity will work for you – boosting audience trust, business value perception and your bottom line.
Name
Memorable, evocative and authentic, the right name is a powerful weapon in your corporate identity arsenal, helping you attract your target audience, stand out from the crowd and stick in people’s minds.
Tagline
Working hand in hand with your business name, a tagline tells your audience more about your business’ values, culture and purpose. Quirky or solemn, irreverant or sincere, your tagline signposts who you are – so your people can find you.
Logo
Credibility. Increased brand recognition. Elevated public perception. The foundation of your business’ visual identity, a strategically designed logo packs a punch for your business.
Imagery
Successful brand identities create harmony in every aspect of their visuals. Get it right and each shape, photograph, illustration and other graphic element works together for a seamless brand experience.
Colour palette
Vivid or muted, warm or cool, every colour sets a unique mood. One of the first things customers associate with your brand, your colour palette increases brand recognition and helps build an emotional connection.
Typography
Tell your audience about your business before they read a single word. Whether you’re using a bold sans serif or a subtle typeface with elegant gliphs, the typography you use speaks volumes about your brand.
Tone of voice
How your brand sounds is just as important as how it looks. Are you reassuring or inspiring? Cheeky or calm? The best way to speak your audience’s language is with a refined, targeted tone of voice.
Your brand identity is how you define your brand. It’s a strategic method of telling your audience who you are, what you stand for and what you offer. Your brand image is another story. It’s the genuine public perception of your business, based on customer impressions and experiences with your brand. When your brand identity is done right, your brand image will align. What people think of you will match what you say about yourself. Get those ducks in a row, and you’ll have greater differentiation, stronger audience connections and deeper trust.
There’s a reason the world’s most successful brands invest significantly and repeatedly in their brand identities – great branding works. It provides an exponential return on investment.
Maximising that ROI calls for experience. The good news is, we can use the expertise we’ve built in our 30+ years in the business to guide you through the branding process (and the marketing process, where you harness the power of your branding) to a unique brand identity that does the business for your business.
Discover how we’ll develop a brand identity that not only supports, but actively drives your strategy and success, enabling you to maximise awareness, value perception and your bottom line.
Did we mention that? But your logo certainly is a key element – arguably THE key element – in your branding arsenal.
Tell the stories your audience cares about with content that cuts through the noise, builds on your brand identity and boosts your credibility.
No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.
we’d love to hear from you.
