Building Success Through a Niche-Focused SEO Strategy
From the outset, we identified the importance of targeting specific, high-value keywords that align with People Solutions’ unique service offerings.
Our success with People Solutions stems from a multi-pronged approach to SEO. We’ve implemented a blog strategy, expanded website coverage with new pages detailing our process and offering, optimised forms for better user engagement, and regularly updated their Google Business Profile (GBP). Offsite efforts, including acquiring high-value backlinks, have further solidified their digital authority.
Over time, we’ve not only built these rankings but have also implemented rigorous monitoring processes to track slight fluctuations. This ensures our team can know when to jump into action so that People Solutions maintains their top rankings in a highly competitive space.
The Results:
- Keyword Rankings: Across the board we’ve improved rankings for critical terms to the 1st position. Notably, “Career Transition Consultant” jumped 53 positions and “psychometric assessment” jumped 20 positions. “360 Degree Assessment Australia” maintains a 1st place ranking alongside “career transitioning services”, “psychometric test Perth”, “assessment centre management Perth”, and “psychometric testing providers Australia” which are all vital and produce high value traffic for People Solutions.
- Form Submissions: Form submissions have increased by 137.5% year-on-year within 2024, showing a direct impact of our strategies in driving qualified leads.
- Email Clicks: Achieved a 40% increase year-on-year within 2024, reflecting higher engagement through optimised search visibility and targeted content.
