Branding

Keys Dental is looking forward to seeing you smile

Keys Dental didn’t just want to become the preferred dentistry provider in Ocean Keys and the surrounding area. They also wanted to differentiate themselves in a competitive space, build brand trust and improve public perception of their business. This, in turn, they hoped would boost morale and strengthen culture within their existing team and attract quality talent to join their ranks.

Our team took them on a journey to transform their brand and build a website that positioned them as a dentist with a difference.

Branding

Fun. Fresh. Energetic. The new Keys Dental brand is not what you would expect from your everyday dentist. It’s bold and modern, but still feels friendly and approachable, with a quirky, playful touch.

Working closely with the Keys Dental team, we rolled out the new brand identity and theming across their interior fit out and created an extensive suite of branded collateral.

Brand Strategy

In our early workshops, we identified a unique opportunity for Keys Dental to target the many young families living in the area.

The Keys Kids sub brand was developed to create an inviting environment for children. It offers parents a convenient solution in which they can have their own check-up completed while their child is being treated.

As no other clinic was directly targeting this demographic, it gave Keys Dental a competitive edge that tied into their goal of creating an enjoyable dental experience.