Keys Dental
The team at Keys Dental understand that a trip to the dentist can be nerve-wracking. They know it can be inconvenient to take time out of your day for your appointment. That’s why they’ve set out to provide a very different kind of patient experience.
Keys Dental didn’t just want to become the preferred dentistry provider in Ocean Keys and the surrounding area. They also wanted to differentiate themselves in a competitive space, build brand trust and improve public perception of their business. This, in turn, they hoped would boost morale and strengthen culture within their existing team and attract quality talent to join their ranks.
Our team took them on a journey to transform their brand and build a website that positioned them as a dentist with a difference.
Branding
Fun. Fresh. Energetic. The new Keys Dental brand is not what you would expect from your everyday dentist. It’s bold and modern, but still feels friendly and approachable, with a quirky, playful touch.
Working closely with the Keys Dental team, we rolled out the new brand identity and theming across their interior fit out and created an extensive suite of branded collateral.
Brand Strategy
In our early workshops, we identified a unique opportunity for Keys Dental to target the many young families living in the area.
The Keys Kids sub brand was developed to create an inviting environment for children. It offers parents a convenient solution in which they can have their own check-up completed while their child is being treated.
As no other clinic was directly targeting this demographic, it gave Keys Dental a competitive edge that tied into their goal of creating an enjoyable dental experience.
Web
We designed and developed a new website that offers a personable, human experience, with vibrant photography, helpful content and a user-friendly mega menu for ease of navigation.
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No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.
David Metcalf
Director