Keys Dental
We look forward to seeing you smile
The team at Keys Dental understand a trip to the dentist can be nerve-wracking. They know it can be inconvenient to take time out of your day for your appointment. That’s why they’ve set out to provide a very different kind of patient experience.
Keys Dental wanted to be positioned as a dentist with a difference. Our team took them on a journey to transform their brand and help them overcome a range of business challenges.
Key objectives
Become the preferred provider in Ocean Keys and surrounds.
Differentiate Keys Dental in a competitive space.
Build brand trust and improve public perception.
Boost morale and strengthen team culture.
Attract quality talent.
Fun. Fresh. Energetic. The new Keys Dental brand is not what you would expect from your everyday dentist. It looks bold and modern, but still feels friendly and approachable, with a quirky, playful touch.
Working closely with the Keys Dental team, we rolled out the new brand identity and theming across their interior fit out and created a suite of branded collateral.
- Waiting room fit out
- Signage
- Wall art
- Upholstery
- Custom designed cushions
- Business stationery
- Window decals
We also designed and developed a new website that offers a personable, human experience, with vibrant photography, helpful content and a user-friendly mega menu for ease of navigation.
A dentist with a difference
In our early workshops, we identified a unique opportunity for Keys Dental to target the many young families living in the area.
The Keys Kids sub brand was developed to create an inviting environment for children. It offers parents a convenient solution where they can have their check-up completed while their child is being treated.
As no other clinic was directly targeting this demographic, it gave Keys Dental a competitive edge that tied into their goal of creating an enjoyable dental experience.
A better place for dentists to work and patients to visit
For Keys Dental, it was essential for the rebrand process be treated as a team building exercise.
Together, we have created something their team can be proud of, with a brand that represents who they are and who they aspire to be.
The completed fit out not only creates a comfortable environment for all patients, but it also provides a welcoming workplace for their team.
Following the brand launch, we continue to collaborate on SEO and other digital marketing activities.