The overwhelming variety of social media platforms can leave many businesses feeling lost. With new platforms popping up all the time, the pressure to be everywhere is undeniable.
Did you know that social media fatigue affects even those with the resources to assign a full-time employee to content production? You don’t have to succumb to the Fear of Missing Out (FOMO) by being on every channel for your business.
Let’s unroot the problems and address it with solutions.
Tailoring content for success
One common mistake we often see in brand strategies today is using the same content across all social media platforms. But each platform is unique and attracts different age groups.
Trying to be everywhere at once can set you up for failure. As a business, it’s important to direct your resources on the social media channels that best service your brand and connect with your target audience. Check out our handy digital marketing glossary for some tips.
The evil temptation of trends
The allure of the newest social media platforms, promising broader reach, can be hard to resist. Take Meta’s Threads launch, which disrupted the social media scene; many businesses hastily joined in without assessing if the platform truly aligned with their business objectives.
As competitors continuously pursue trends on social media, it intensifies the pressure on businesses to keep pace or risk falling behind. However, stretching your business’s resources too thin while chasing trends can be counterproductive.
In this case, what are the ways to overcome social media fatigue for your business?
Allocating resources to achieve goals
Social media may appear straightforward, and in some respects, it is. However, posting content with no strategy and proper planning would just be like a chicken running aimlessly around the farm.
To cut through the digital clutter and attain results, commitment is required. This involves allocating budget, manpower, equipment, and expertise. Different social media platforms requires specific content, engagement strategies, and investments to guarantee their effectiveness.
How to select the right social fit for your business
1) Define your objectives
Think about what you’re trying to achieve. Having defined, measurable and clear objectives is essential for any marketing strategy. With that in mind, how can you best achieve them through social media?
2) Understand your target audience
Objective-setting is about understanding your business. By having a deep understanding of your customers, their behaviour, and their preferences, you can make informed decisions about the type of social media content that will yield optimal results.
3) Always research first
Social media platforms vary significantly in their features and functionalities. Conducting thorough research and assessment of these digital channels is crucial to understand their advantages and drawbacks. Direct your research by considering the following questions. What distinguishes one channel from another? Which channels align best with your business goals and available resources?
Golden rules for your business social marketing
To kickstart your business’s social media presence, focus on creating brand-aligned content and nurturing audience relationships.
1) Quality over quantity
Quality should always take precedence over quantity. It’s in the best interest of your brand values, target audience, and business objectives to concentrate on refining high-quality content for a chosen set of channels.
2) Play to your strengths
Choose channels which complement your team’s skills, strength, and experience. The more you can leverage pre-existing skills, the more effectively your resources can be utilised.
3) Test and repeat
Always monitor the performance of your social media content against your objectives, as it will help you refine and improve your output. With analytics and insights available on most social media platforms, it’ll help you to evaluate your content’s effectiveness.
Looking for an expert to help with social media?
If you’re grappling with questions about how best to utilise social media for your business, reach out to us today. We have an in-house team of experts ready to help take the weight off your shoulders, allowing you to focus on the aspects of your business where you excel.
Olivia Tan
Organic Social Media Specialist
