I was asked this question in a recent team meeting, and it made me think about what’s more important for a website from both the user’s perspective and in SEO- A case study or a blog?
I researched both, and here is what I found:
Case Study: In our industry a case study refers to a collection of detailed information of a particular website, which could be an account of activity, events, challenges or problems that contain real situations and includes the complexities involved. A case study focuses on a very specific client example. It highlights the goal, the solution, and the results enjoyed by the client.
Simply put, case studies typically examine a specific website and their experiences with the company recruited to design or market its products and services. These often include an explanation of a specific problem faced, introduce the reasons for selecting the solution, a process roadmap and highlights.
Browse through our case study section and see our happy clients.
Blog: A blog is an informal discussion or information site, updated on regular intervals. The blog posts are arranged in a chronological order, with the most recent blog posts at the top.
Blog posts give you the opportunity to write your views in an informal way. It’s a place to share your thoughts and experiences with your readers, which helps to increase user interactivity and engagement.
Blogs are usually managed by authors/ writers or ‘bloggers’. An author is a person who writes the blog post or is the owner of the content- So in this case it’s me!
If you are reading this post, you would have probably seen the blog section.
Coming back to the question: Promoting content through a Blog or Case-Study – Which is ideal?
In my opinion, a blog is a better way to promote content on your website. You can write a blog post and introduce a case study as a reference within your article, so it still allows you to express your experience with a specific client.
A difference between the two…. and how a blog helps in marketing your business:
– While a link to a case study can be promoted in the same ways via social media and online marketing, it is less likely to spark a conversation and therefore usually has less impact on SEO.
– User Engagement – A blog post will encourage users to post comments, ask questions and interact with your brand.
– Establish Authority – The blog post will establish your company as an expert in your field (for example web design) and will certainly drive targeted leads to your website.
– A blog expresses an author’s opinion, whereas this is not required in a case-study. The authors take on the subject helps with marketing and improving user engagement, which are great for SEO.
A blog gives you a number of opportunities to promote your brand and establish authority in your field, and although it does take some effort to get started I recommend setting up a blog to all of our clients.
What are your thoughts?
