Yard Property - A Digital Transformation to Drive Community Collaboration

Yard Property is a Fremantle-based real estate agency deeply rooted in the local community. Specialising in buying, selling, and renting properties exclusively within the Fremantle area, Yard Property has built a reputation for its strong connection with residents and an unwavering commitment to community values.

Their ageing website required a redesign to better convey their brand’s warmth, professionalism, and deep local ties.

The Challenge

Before partnering with Distl, Yard Property faced several critical challenges:

Outdated Website: The previous website lacked modern design elements and failed to highlight their community-driven messaging.
Clunky User Experience: Navigation felt disjointed, forcing customers to manually search for information rather than guiding them intuitively through the home-buying journey.
Disconnected Agent Profiles: Prospective clients couldn’t easily connect with Yard’s agents, limiting trust-building opportunities.
Inefficient Property Listings: Yard relied on Vault RE for property management, but their site lacked seamless integration, leading to manual data entry and inconsistencies.

Our Approach

Distl stepped in to create a modern, high-performing website that not only streamlined the user experience but also reinforced Yard Property’s community-driven brand. Our strategy included:

Custom Vault RE Integration: We built a plugin that seamlessly connects Vault RE with the new website, automating property updates and eliminating manual data entry.
Enhanced Agent Profiles: Every agent now has a dedicated profile on the site, serving as a digital portfolio where clients can connect with them directly.
Seamless Offer Submission: Buyers can now make offers directly through the website, streamlining the purchasing process and improving lead conversion.
Community-Focused Design: The new site embodies Yard Property’s ethos, ensuring that clients feel connected not just to listings but also to the agents and Fremantle community.
Optimised User Experience: Navigation is now intuitive, guiding users through the real estate journey with ease and professionalism.

The Results

Increased Engagement: More visitors are spending time on the site, exploring agent profiles and property listings.
Higher Lead Conversions: The addition of direct offer submissions and agent contact options has resulted in a surge in qualified leads.
Improved Client Trust: The revamped website now fully represents Yard Property’s brand, with overwhelmingly positive feedback from both new and existing clients.
Effortless Property Management: The Vault RE integration has streamlined property listings, ensuring that the website remains up-to-date without extra work for the Yard team.

Testimonials

We couldn’t be happier with the work Distl has done for us. The new site is a massive improvement over our previous one. Given that we now operate most of our business online, the website has become a key platform for generating leads, which has only strengthened our performance and boosted client trust.

Our clients can easily reach us through contact forms, e-newsletter signups, and even make offers or request appraisals directly on the site. The website is fully functional, showcasing all of our services and working flawlessly across all aspects of our business. We’ve received fantastic feedback from both new and long-term clients, who have praised how well it reflects our brand’s look and feel.

Throughout the process, Distl has been incredibly responsive to our needs. Any changes we wanted or additional features we requested were handled with ease and professionalism. We are beyond pleased with the outcome and would highly recommend Distl to any business, big or small, looking for exceptional web design and branding services.

Pascale Berkers

Marketing & Media Coordinator

Looking to Elevate Your Real Estate Website?

Looking for a cutting-edge, high-converting real estate website? Distl’s custom solutions help agencies like Yard Property thrive in a competitive market. Let’s chat about how we can transform your online presence today.

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