Sova
Branding and Website
A sister company to 4Healthcare — WA’s largest independent medical equipment provider — Sova began designing and producing fit-for-purpose equipment to suit the specific requirements of morticians after noticing the need for better products within the industry.
When 4Healthcare discovered a gap in the market for mortuary equipment, they also discovered the need to create a separate brand to market these products.
While many of their products are suitable for general medical use, mortuary equipment has one key target market — funeral homes. To cater to this niche, they wanted to create something completely different to their existing brand. Something dynamic and fresh, yet caring and dignified.
They came to Distl to develop a new name and a distinct look and feel for this mortuary equipment company. We needed to clearly communicate this new brand in a website that would introduce this company to the funeral service industry.
Branding and Web
Our branding team went on an in-depth branding journey that eventually led to what is now known as Sova. The name Sova (meaning ‘sleep’ in Swedish) is simple yet memorable, and when paired with the tagline ‘dignity in motion’, it balances innovation with a human touch. Once the full brandmark and brand theme was fleshed out, all the wording was crafted and a professional photoshoot coordinated, we were able to design and develop a sophisticated website that would bring the brand story and offering to life. Our SEO specialists were also involved in the website development, ensuring the site was built on a strong SEO foundation that would benefit Sova in the long term.
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