Leading manufacturer of lightweight honeycomb panels
Over the past 25 years, Ayres Composite Panels has established itself as an international leader in lightweight panel manufacturing for the marine and transport industries. Driven by customer focussed solutions and continual product development, they are known for being on the forefront of lightweight panel technology.
After working with us in the past, their team decided to engage us once more to refresh their outdated website and align their online presence with their industry reputation.
Position Ayres as an innovative industry leader.
Consolidate Ayres and Sonium® websites.
Design a minimalistic, user-friendly site.
Modernise the look and feel of their online presence.
Clearly and succinctly communicate their offering.
The new Ayres website features an interactive menu that is aligned to the right-hand side on both mobile and desktop. It’s a slight twist on traditional UX, giving the site a unique edge that caters to different types of customers.
Users are able to navigate the site via product or industry, with animated diagrams to aid the discovery process. In the menu, we also included a category for Sonium® products, removing the need for the sub-brand to have its own separate website.
The Ayres team wanted the site to be clean and simple, with a home page that clearly articulates who they are, what they do and the industries they service. Our web designers took their minimalistic, European vision and created a pared back site with straight, crisp lines and ample negative space.