Momentum Engineering
Big enough to deliver, small enough to care.
Following an internal restructure, the team at Momentum Engineering were referred to us to help complete their cultural transformation.
A full-service engineering firm specialising in the energy industry, they came to us with a legacy brand that didn’t adequately capture their competitive differences.
Our team took them on a rebrand journey to realign their company from the inside out, with a focus on strengthening their team and promoting a collaborative workplace.
Key objectives
Support cultural transformation
Demonstrate innovative approach
Position as forward-thinking problem solvers
Express importance of people
Refine and communicate company values
Communicating cultural change
Momentum Engineering may be driven by in-depth expertise and strong technical capabilities, but what gives them their real competitive edge is their people. Flexible thinkers who thrive on collaboration, they approach every project as a problem to be solved.
As their team are the lifeblood of their business, we crafted their brand identity around this core theme, using a colour palette with a bold, vivid red. Fresh and energetic, the logotype uses a repeated M shape that references the brand name while calling to mind the movement of a heartbeat.
To tie together the new visuals with the company restructure, our copywriter refined their company values with three key messages
- People first.
- It’s a team effort.
- Never stop learning.
Bringing the new brand to life
We rolled out the brand theme across a range of collateral including an office fit out with new signage and a custom-built website.
To put a face to the brand, we completed a photoshoot and produced a series of contemporary images for use across their marketing.
