Hydra Storm
As an established arm of the TCD Group of companies, TC Precast (now Hydra Storm) is a leading specialty supplier of precast products for the civil construction, mining, government and infrastructure markets.
In 2020, our long-term client TCD Group approached us to develop a standalone brand identity for their precast business. Their aim was to establish a new brand that would communicate the evolution of the business and demonstrate their key competitive differences.
While aligned with the same values and approach as the overall Group, Hydra Storm operates in a unique way with some important differentiators. As they prepared to launch their new precast plastics hybrid solution, it was up to us to create a brand that would express their more sustainable offering.
Branding
Starting with a brand strategy, we set about capturing their innovative, dynamic and down-to-earth brand personality.
With the new business name ‘Hydra Storm’ in place, our creatives crafted a suite of brand elements, including the logo, fonts, colour palette, photography and more.
Web
The website was always going to be a vital part of the brand story and our web team were up for the challenge.
Custom built using Gatsby and WordPress, the site communicates the value of the Hydra Storm solution, while showcasing their completed projects and demonstrating the quality of their services.
Messaging
At the same time, our content team developed the tagline ‘Drainage Reinvented’ and put together the website copy to convey a clear, compelling and consistent brand voice.
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