Making home ownership possible
Aussie Living Homes
Making home ownership possible
Aussie Living Homes are all about helping young people achieve their dream of getting into their own home. They offer super affordable house and land packages in great Perth locations that allow first home buyers get onto the property ladder and get out of renting.
When Aussie Living Homes came to us, their website wasn’t quite doing what they wanted it to do. The design was a little outdated and didn’t offer the best user experience. Instead, it bombarded the user with bright red sales messages and generally felt a little cluttered. It wasn’t capturing the attention of their young audience, and it wasn’t generating as many leads as they would have liked. They needed help to get them on the right track with a refresh of their entire website design.
Web
Our first step was to restructure the website for the best user experience. We wanted people to be able to find the information they wanted as quickly and easily as possible and encourage them to complete an enquiry form. At the same time, we had to consider SEO and put together a strategy that would give Aussie Living Homes the lift in Google rankings that they were after.
We decided to tone down the red and amp up the blue in the design to soften the entire look and reduce the site’s overwhelming sense of urgency.
Result
Our partnership with Aussie Living Homes didn’t end at their website. We still regularly collaborate on digital marketing activities that are all aimed at increasing their volume of leads.
Credits
Client
Aussie Living HomesServices
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