Who Pinterest ads suit

People use Pinterest to plan: a kitchen, a wedding, next week’s dinners. Most of their searches don’t name a brand, so they’re open to finding yours.

If you sell something people plan ahead for, like homewares, food, fashion, weddings or travel, Pinterest is worth testing next to Facebook and Instagram ads. If you sell to businesses, or to people buying on impulse, your budget will usually work harder elsewhere. Pinterest is one part of our social media advertising.

When we ran Bambury’s Pinterest ads, the homewares brand picked up more than 900,000 impressions. See how we grew Bambury.

Bambury cushions on a white sofa beside a timber side table

900k+impressionson Pinterest for Bambury

Ryan Wilson, marketing team lead, reviewing campaign creative

Why it can cost less than Meta

Fewer advertisers bid for Pinterest’s feeds than for Facebook and Instagram, so clicks and impressions have tended to cost less. That won’t last forever as more brands move budget across.

We’ve written about when Pinterest costs less than Meta and works harder, including who it doesn’t suit.

Let’s talk Pinterest

How we run Pinterest campaigns

We target by interest and by what people search, retarget people who’ve visited your site, and build audiences that look like your best customers. If you sell products, we connect your catalogue so your range shows up as shoppable Pins.

Every campaign runs against a target cost per sale or lead, and you see it in a live dashboard.

Target users by interest, such as recipes, fashion and home décor.
Target high-intent search terms to generate conversion.
Target high-value, highly engaged audiences via remarketing and targeted ‘actalike’ campaigns.

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Pinterest ads questions

How much does it cost to advertise on Pinterest?

There’s your ad spend, paid to Pinterest, and our management fee, which works on a few set tiers. Clicks have tended to cost less than on Meta, but you need enough budget for a few weeks of learning before judging it. We’ll recommend a starting budget once we know your goals.

Is it worth advertising on Pinterest?

For brands people plan ahead for, often yes. For B2B or impulse buys, usually not. We’d rather tell you that up front than run a campaign that was never going to work.

Can Pinterest ads run alongside Meta ads?

Yes, and they usually should. The same product photography and video can run on both, and we move budget to whichever is bringing in sales at the lower cost.