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The term ‘Local Citations’ refers to mentions of your business name, address and phone number on local directories and other similar sites. It can be with or without a link to your website, and displays the information in various formats, such as:
- Company name
- Company name and phone number
- Company name, phone number and address
- Company name, phone number, address and link
Citations are a key component in the local search ranking algorithm. Having accurate NAP info (Name, Address and Phone Number) helps to increase online presence and improve visibility in local searches. An example of a local citation could be local directories such as the Yellow Pages, White Pages, Super Pages etc. Local citations from high authority and relevant sites are valuable to your off-site SEO efforts, signalling to the search engines that you have a trusted site which in turn leads to higher rankings.
Here is a list of the top 10 Aussie Local Citations that I use:
AussieWeb.com.au
One of Australia’s best free local search directories.
Add your business information in AussieWeb Local Search – it’s a high authority site, and it’s free to submit your listing.
BusinessListings.net.au
An Australian business directory that provides online sales leads to businesses by providing customised information to its customers. It is indexed by Google and other search engines such as Bing and Yahoo, which means that customers can find your business through any of these search engines.
Add your business to Business Listings for free
DLook.com.au
An Australian local business directory with over 1.5 million listings online, inclusion can attract more traffic to your site which is another strong ranking signal to the search engines.
Add your business listing to Dlook.com.au
Hotfrog.com.au
Hotfrog allows you to add as much detail as you like to your profile for free, which gives you a great opportunity to stand out from the crowd.
StartLocal.com.au
Australia’s fastest growing online business directory and local search engine, you can choose from either free or featured listings.
TrueLocal.com.au
An online local directory of Australian businesses. The TrueLocal search results are listed by relevance and location so users can easily find what they are looking for.
Their iPhone App also makes it easy for people to find you when they are on the go.
Yelp.com.au
A Yelp business owner account allows you to connect with your customers and join conversations. It provides you with a free suite of tools to showcase your business, and connects you to the active Yelp community.
Claim your business or add your business information to Yelp.
Yalwa.com.au
A free Aussie business directory that offers the opportunity to find businesses throughout Australia for all industry sectors.
WhitePages.com.au
Reach more people throughout Australia and connect with your customers searching on tablets and mobile devices.
YellowPages.com.au
Be found for free on Yellow Pages and make it easy for your customers to find you.
Sign up for a free listing on both WhitePages and YellowPages and increase the chance of being found where people are looking.
Adding your business information to quality directories is one of the easiest SEO activities that you can do, and can help you to improve your online presence and dominate the local search rankings.
If you have any questions about the online visibility or local search rankings of your business.