Creation Landscape Supplies
eCommerce Website
There are two sides to Creation Landscape Supplies. There’s the quirky emporium where indoor plant lovers can buy beautiful botanicals and colourful garden accessories. Then there’s the landscaping construction supplies division, where businesses can pick up soil, mulch, and other materials for their residential and commercial projects.
As it was, the Creation Landscape Supplies website was solely focused on catering to their business customers. On social media, however, their content positioned them as purely a provider of house plants. It was up to us to find harmony between these two sides and equally showcase their B2B and B2C offerings on their website.
In addition to designing and developing a bespoke website, Creation Landscape Supplies online presence needed a refreshed brand, more user-friendly content, and the introduction of ecommerce functionality.
Web
As the original website featured an outdated design and poor structure, it was important to focus on User Experience (UX) when redeveloping the site. We used a combination of WordPress and WooCommerce to make it easy for users to find information and navigate to individual products.
On each product parent category for landscaping supplies, we fleshed out the content to help guide the user’s journey. We also took the product calculator functionality from the old website and integrated it into each individual product page. This enables B2B customers to calculate the volume of product they need and add it directly to their shopping cart, all on the same page.
Branding
The Creation Landscape Supplies logo features a bold, brick red that was used heavily throughout their old site. For the new web design, we introduced a soothing shade of green, softening the impact of the red, while creating a cohesive link back to the house plant imagery used on their social media.
Throughout the site, we’ve injected high quality imagery and modern icons alongside easy to read content. We broke up the copy into bite sized sections structured under clear headings, introducing filters to reduce clutter and help users find relevant information.
Credits
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