Positioning for growth and expansion

Positioning for growth and expansion

TCD Group is a diverse group of businesses, with a particularly strong history in pipeline servicing.

Through initial discussions and research, it became apparent that the pipeline servicing division of the business would benefit from its own identity — one that remained true to its heritage while positioning it for growth and expansion.

With 100+ expert team members, decades of experience and industry-leading technology in pipeline rehabilitation and civil construction, the only thing Aaro was lacking was a brand.

Branding

We worked with TCD to bring the Aaro brand to life in a way that did justice to their strong set of values and brand personality. The process started with a brand strategy that led to the creation of the new name and a cohesive visual and communications brand that we’ve since rolled out across various locations in Australia and New Zealand.

Along with a significant physical presence in signage, print and uniforms, we showcased their content, projects and experienced online in a manner that reflects not only their tradition but their future.