Today, search engine optimisation is a whole new ballgame, with uneven playing fields, moving goalposts and umpires that change the rules. Constantly. Now, you need a tailored SEO strategy.
That’s made to evolve. That will give you an advantage no matter who you’re competing with.
In short, you need an SEO partner who can get quick wins, but also play the long game, which means juggling and balancing a mind-boggling array of factors:
Business objectives
Forget ranking for a million and one vaguely relevant keywords. Develop an SEO strategy that’s aligned directly with your business objectives.
Competitors
Are your competitors working from a strong SEO baseline? Are they conducting ongoing SEO? Adjust your strategy accordingly.
SEO history
Have you been a white-hat SEO hero or a black-hat SEO villain? You’ll need to factor that into your SEO strategy, too.
Going local?
Going national? Going international? You guessed it – you’ll need different SEO tactics in your strategic locker.
What do you sell?
The broader the focus, the broader you need to cast your SEO net, the more expansive your SEO strategy will need to be.
Website
Is your website fast and fit for the SEO job, or does it need to shed a few kilos? Is your content thin and flaky, or deep and authoritative? These are key factors.
Links
What does your backlink profile say about you? If it says ‘What backlink profile?’ then you’ve got some strategic work to do.
Brand rep
New brand? Quiet achiever? It’s not a problem, but your SEO strategy will have to do some heavy lifting.
Domain authority
How does your URL’s authority compare to your competitors’? If you’re looking for rankings, it’s another important SEO factor.
Our SEO strategists will look at the big picture and the metrics that matter most. Organic rankings. Traffic per page. Traffic per keyword. Conversions. Assisted conversions. Your bottom line. And we’ll do it all with your strategic business objectives in mind. Always.
To find out more about how we’ll develop an SEO strategy that delivers more than just a monthly bill that leaves you asking, ‘What exactly am I paying for?’, talk to our SEO specialists.
Yes indeed. And that’s the beauty of our team. We’ll make sure everything works together to deliver maximum bang for minimum bucks.
Too right. In fact, they’re two sides of the same coin. Find out how splicing your SEO strategy with your content strategy pays dividends.
No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.
David Metcalf
Director
we’d love to hear from you.