What is Programmatic Advertising?

Programmatic buying uses machine algorithms to purchase digital advertising space across thousands of websites. Programmatic platforms utilise data insights to secure optimal ad placements, giving you the ability to serve ads to target users in the moments where they have the highest chance of converting.

Through various types of programmatic advertising such as programmatic display ads, programmatic video advertising and programmatic media, your brand has numerous ways to engage with your audience. Programmatic advertising will deliver image and video displays to the most popular news and online shopping websites worldwide.

Programmatic Display vs Google Display Network

Programmatic Display Targeting uses complex algorithms to buy and serve ads based on factors such as geographical location, device type, age, gender, interests, and even specific behaviours like recent searches or website visits.

When compared to the Google Display Network (GDN), Programmatic Display Advertising offers a more expansive range of options for advanced targeting and personalisation.

While GDN is powerful and has its merits, Programmatic Display opens doors to a wider selection of ad inventories from multiple publishers and websites. This gives you an extended reach and greater control over where and how your ads are displayed, making it a valuable tool for advertisers seeking precision and flexibility in their campaigns.

Let’s get started

Why engage in Programmatic?

If you’re a business owner or marketing manager who’s still undecided about delving into programmatic marketing, here are some considerations on why you should integrate programmatic advertising into your digital strategy.

Precise targeting

Unlike conventional methods, programmatic allows you to sift through the vast digital space and target audiences based on behaviour, demographics, and much more. Programmatic ad buying optimises every dollar you spend, ensuring higher ROI.

Cost-efficiency

The automated nature of programmatic buying removes the manual labour involved in the traditional route, making the process more cost-effective.

Scalability

You can expand your reach beyond traditional confines, venturing into programmatic digital advertising with ease.

Transparency

At Distl, our programmatic advertising platforms provide transparent analytics and key performance indicators (KPIs) so you can adjust your strategies accordingly.

Versatility

From Google programmatic solutions to programmatic video campaigns, the options are vast. Programmatic advertising examples include but are not limited to, display banners, video ads, mobile ads, and even audio ads.

Future-proof

As digital spaces evolve, programmatic platforms adapt, ensuring that your marketing strategy is always a step ahead.

Programmatic Advertising FAQs

How can programmatic advertising benefit my business?

Programmatic advertising offers scalable solutions. Small companies can target local audiences, while larger enterprises can reach global markets efficiently. It helps optimise your marketing budget and reach the right customers.

How does Distl determine the budget and pricing for a programmatic advertising campaign?

We will work with you to set a budget that aligns with your goals and budget. We’ll also discuss pricing models, such as CPM (Cost Per Mille) or CPC (Cost Per Click), based on your campaign objectives. Programmatic advertising allows flexibility in budget allocation. You can set daily or lifetime caps to manage costs. It accommodates both small businesses with modest budgets and larger companies with more extensive marketing resources.

Do I need to engage with additional services or marketing strategies alongside programmatic advertising when working with Distl?

No, while we can certainly complement programmatic advertising with other services for a comprehensive marketing strategy, it’s not a requirement. We can work with you to focus exclusively on programmatic advertising to meet your specific goals and objectives. We’ll tailor our approach to best serve your needs, whether you choose a single service or a combination.

How does programmatic advertising ensure brand safety and protect my company’s reputation?

Programmatic advertising includes essential brand safety features that allow us to exclude specific content or websites. Regardless of your company’s size, these protective measures help maintain your brand’s integrity and reputation. As a digital marketing agency, we prioritise brand safety and employ tools to ensure that your business’s ads are displayed in secure and appropriate online environments.

What are the initial steps to begin a programmatic advertising campaign?

To get started with programmatic ads, we’ll have an initial consultation to understand your goals and target audience. After that, we’ll set up the necessary accounts and platforms to initiate the campaign.

How do we track the progress and results of our programmatic advertising campaign?

We provide regular reporting that includes key performance indicators (KPIs), insights, and metrics to help you monitor the campaign’s progress. You’ll have access to a dashboard that offers real-time data.

What level of control and involvement can we maintain during the programmatic advertising campaign, and how do I provide feedback or make adjustments?

With our agency, you’ll have a dedicated PPC specialist and account manager overseeing your campaign, which means you can confidently take a step back and trust us to handle the day-to-day operations. Your feedback is crucial, and we’re always flexible in adjusting the campaign as needed, ensuring that your goals and expectations are met.

Related Insights

director Dave Metcalf in meeting with prospective SEO client

Generative Engine Optimisation (GEO). The End of SEO?

Generative Engine Optimisation or GEO is the emerging phrase describing what many are seeing as the next iteration of SEO. It refers to the practice of crafting content in such a way that AI driven search engines such as ChatGPT, Perplexity, Google Gemini and Google AI Overviews prioritise it when answering user enquiries.

David Metcalf Nov 07, 2024

SEO

Shopify vs. WooCommerce: Which is Right for Your Business?

Choosing the Right eCommerce Platform Choosing the right eCommerce platform is a crucial decision for any business looking to establish…

Jakeb Munn Oct 11, 2024

Web

What are AI Overviews?

Everything you need to know about ‘AI Overviews’ – How they work and how we are preparing for the “new way to search” with generative AI.

Cam Dobie Jun 19, 2024

SEO

Before you pick us,
pick our brains

No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.

Programmatic Advertising