Three key elements to a successful WordPress website

Editor’s Note: This post was originally published in May 2015 and has been updated for accuracy and comprehensiveness.

WordPress’ ability to produce a fully customised website for any business or organisation, create pages and posts with the click of a button and leverage SEO & social plugins, gives its users the best foundation to be successful online. There’s no doubt about its reputation around the world: this feature rich open-source CMS powers a quarter of the entire internet.

This most popular CMS has predominately grown to its current market leading position because it has extreme ease of use and the 25k available plugins and widgets make it the most flexible and customisable platform of its kind. It has unlimited and untapped functionality allowing it to build every type of website imaginable.

WordPress has been the platform of choice since early 2009 when it comes to the most popular CMS. They have stood the test of time when it comes to simple, easy to use and customisable CMS platforms.

We believe online success is supported by WordPress and bred from a combination of the following:

  • A Stunning, Simple & Custom Website Design
  • Publishing Fresh, Quality & Consistent Content
  • A Strong Focus on Digital Marketing


If you want to create a successful website it’s worthwhile standing out amongst your competitors in an overcrowded online landscape. To do this you should consider building a custom made WordPress site over a pre-made theme. A unique and attractive website built from a custom made theme aligned with your business goals is the perfect foundation for web success.

A responsive website design (now a Google requirement as 21st April) incorporating HTML5, multi-device compatibility and touch screen navigation should be standard to appease the exploding mobile and tablet market. Optimal viewing and user experience has a big impact on click-through-rates and ROI, understand how your audience is going to interact with your website and tailor it to their needs.  A well designed custom website should be attractive and appealing but not to the detriment of usability. A custom theme should have a clear purpose and geared around converting the prospect and delivering a customer experience they won’t forget.

Tip –  Another way to ensure your WordPress website stands out is to choose a custom font that complements your brand. It will help you portray your businesses personality and you will be perceived as more authentic.


WordPress is one of the easiest CMS systems to build and evolve your website. Effortlessly create new content in the form of evergreen pages or fresh blog post content. WordPress does not require technical expertise to write code for each page, instead pages are edited in an easy-to-use visual editor and launched with a simple click of a button. Go live in a matter of minutes with media rich content, create drafts for revision or schedule a back log of posts. WordPress is the perfect CMS for content-focused business’s.

WordPress is a content marketing tool that allows you to create, organise and produce regular educational and engaging content. There are WordPress plugins designed to streamline the organisation and scheduling of your content marketing strategy (Editorial Calander). Additionally, there are plugins for content discovery (MyCurator) and internal page linking automation (YARP).

Tip – To increase prospect engagement, strive to bring them over from social media to your own communication channel (email subscription), that way you have a more intimate interaction and at a lower cost (not having to pay to boost reach). We recommend Mailchimp plugin.


The WordPress site structure is SEO friendly out of the box. The clean and intuitive CMS takes care of 80% of the leg work. Search engine robots easily crawl and index your site because of the presence of simple tags and categories. Even Matt Cutts, former Google Search spokesman has praised its ability to “attract Google spiders and help them index content for search.”



WordPress SEO plugins help to further refine the on-page optimisation such as custom meta headers, titles, descriptions and URLs. Social plugins also assist with content amplification and sharing on different platforms.

Other plugins aid with XML site map creation, RSS optimisation, caching site performance and rich-snippets.

We use WordPress SEO (Yoast) and a few others

Tweaking the more finer controls of SEO optimisation will require a plugin like Yoast. With this you’ll be able to perform almost any SEO task on your WordPress site including;

  • Meta titles and description edits
  • Redirection and canonical tags
  • OpenGraph data for Facbook, Google+ Twitter etc
  • Adding noindex to duplicate pages
  • Integration with google webmaster tools
  • and so much more

If you want to talk to a WordPress specialist to discuss your custom design get in-touch with us today. We build stable and reliable websites that are beautiful and functional but also SEO friendly, mobile compatible and most importantly a website that converts.

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