But write off humble eDM campaigns at your peril. Email marketing can deliver an inordinate bang for your sales and marketing buck. And we’re here to make sure it’s a bang big enough to blow your competitors out of the water.
Email marketing is one of the best ways to engage, retain and grow your customer base. According to the Direct Marketing Association UK (2019), ROI averages $42 for every $1 spent.
Our email marketing specialists will work with you to develop a custom eDM and content planning strategy based on your marketing and business goals. A strategy that maximises that ROI.
We have copywriters, designers and coders in-house, ready to help you with design, content and templates. We can set everything up, so you can manage your email marketing yourself. Or we can plan, create, manage and optimise everything for you. Either way, there are no lock-in contracts.
Email marketing isn’t right for every brand. And if it isn’t the best use of your budget, we’ll say so. But with the right design, content and planning, eDM campaigns are often a low-cost, high ROI no-brainer.
Whether you have scores of customers or thousands of them, we’ll tailor an affordable plan for you.
And with the ability to split test and analyse open, forward, bounce and conversion rates and more in granular detail, our eDM campaign specialists will help you harness the huge potential to engage, retain and extend your customer base through email marketing.
Once upon a time, email was born. People loved it. Emails pinged here and there and everyone was happy. But then, an evil marketing genius realised emails could be used to sell things. Email marketing was born, and people loathed it. Emailers or eDMs grew to be despised, ignored and deleted without a second thought. Unless, that is, you have the right email marketing strategy.
Email marketing is like any marketing platform or channel. Used badly, it doesn’t work. It can even be counter-productive. But if you have the right email marketing strategy, it’s hugely powerful.
And there’s the key word: strategy. When you create a strategy that works for your audience and with your broader digital strategy, you can nurture loyalty, grow sales and enhance your brand.
Email marketing and e-commerce is a match made in digital marketing heaven, as many hyper-successful online stores have discovered.
You can scale up on demand and reach customers via email at key times, from following up after abandoned carts, through to anniversaries and birthdays.
Do it right, and email marketing can create a timely win-win for customers and e-commerce sites alike throughout the buying cycle (and we know a thing or two about e-commerce website design).
At Distl, we believe successful email marketing is a small but important part of the big digital marketing picture.
Find out how we can help you deliver the right messages at the right time with an email marketing strategy that works for you and your customers.
No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.