You may already know the story of how we became Distl, but to catch you up to speed, our rebrand was all about consolidating our two brands into one, seamlessly integrated agency.
Along the way, we also learned how to better communicate who we are and why we exist.
All in-house. All seamlessly integrated. All generating invaluable brand equity.
The goal of Search Engine Optimisation is to improve your websites visibility on search engines like Google. Our SEO specialists will take you to the top of the search engine results page and drive piping-hot qualified organic traffic to your website.
SEOGoogle Ads (Pay-Per-Click) digital advertising is your shortcut to the top of Google Search and the Google Display Network (GDN). Our Google Ads Specialists will get your business in front of qualified customers with the exact problem your business solves and deliver a sweet ROAS.
Google AdsGet regular content shoots and masterful content creation that you can use to humanise your brand and organically create die hard customers. Use social media advertising to serve targeted ads on LinkedIn, Instagram, Pinterest, Facebook and TikTok.
Social Media MarketingAt Distl, we’re all in on creating Australia’s most unstoppable brands. Our brand strategists are industry veterans that will show you the power of brand strategy. We’ll build you an industry leading brand’s identity and differentiate your brand’s perception to build invaluable brand equity.
BrandingYour website should put you in front, not hold you back. We’ll build you a new website that wows your customers with innovative web design, and improves the performance of your digital marketing campaigns. They’re easy to maintain and update, lightning-fast, and wont tie you to us.
WebTo stand out, you can’t afford to be generic, your business needs to be human, exciting, intriguing. Your customers must understand that what you offer, they won’t find anywhere else. That requires a story, told through carefully crafted content and unified marketing collateral.
Content CreationOnline shoppers need to feel safe, secure and satisfied before making a purchase. So if you want their custom, you’re going to have to go custom. Our eCommerce websites are built from the ground up to pair with your digital marketing and drive as many online sales as you can manage.
eCommerceOur business was doing better than ever. We had more clients, more projects. We were continually expanding our team to manage our burgeoning workflow. From an outsider’s perspective, we were a thriving agency riding an upward growth trajectory, but on the inside, something wasn’t right.
When we started out 26 years ago, we felt we had something to prove. We were hungry for opportunities, for the chance to learn and grow. We were a small business fuelled by passion, and we were out to make our mark. Almost 3 decades later, we’re an experienced agency with a well-honed skillset and broad spectrum of capabilities. Where once we were youthful and eager, now we are calm and confident, backed by in-depth knowledge and specialist expertise. But while our business evolved, our two brands remained unchanged.
Our agency was comprised of two different brands, BirdBrain and Luminosity. Built for efficacy and speed, BirdBrain was a lean digital machine made up of technical specialists and creative marketers. Then there was Luminosity, the yin to BirdBrain’s yang. Measured and meticulous, the Luminosity team were branding masters who could communicate the essence of any business. We had two powerhouse teams working side by side, but not quite in sync. Individually, we were making some good things happen, but with a more cohesive vision we believed we could be unstoppable. We needed to move forward as one and become united in our purpose.
“Distl is simplicity. Minimalism. Honesty. All those experiences, all those things we’ve been through over the last few decades, distilled down into something that’s very pure.” – David Metcalf. By mixing the brand building world of Luminosity with the digital smarts of BirdBrain, we’ve created something far greater than either could ever be on their own. At Distl, we’ve become the best version of ourselves, all in one agency.
It took a lot of soul searching, but when we found our purpose, everything fell into place. Our director David Metcalf is no stranger to the perils of unsustainable business growth. His personal experiences opened his eyes to the true meaning of business success. He realised it was never about having more. More staff. More turnover. More locations. Because being bigger isn’t always better. The real aim is to build equity. It’s about building a resilient business with the strength to weather any storm.
Our focus evolved to building Australia’s most unstoppable brands. With a renewed reason for being, we had a clear sense of direction guiding everything we do for our clients. The only problem was, it didn’t translate to our brand. We realised we couldn’t fulfil our purpose as BirdBrain or Luminosity. There was no turning back; it was time to make a real, lasting change.
We may have a new face, but the core of who we are hasn’t changed. Behind Distl, we’re still the same people, we’ve simply found a better way to express who we are and what we do. Now that we’re one consolidated team, we can collaborate like never before. We can provide seamless, integrated solutions, and deliver even more value to our clients.
We’re beyond excited to shake things up and step into the world as Distl. Everything we’ve been through has led us to this moment. It’s taken blood, sweat and tears to get here, but it’s all been worth it. We’re ready to make a bang and more importantly, make a difference.
No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.
we’d love to hear from you.