As business owners, we’re programmed to pursue growth at all costs.
Crafting solid foundations for sustainable, purposeful growth is part of how we build Australia’s most resilient brands. But too often, this is forgone in favour of chasing arbitrary growth metrics. The truth is that more leads, customers, employees and revenue can sometimes mean more headaches. Growth for growth’s sake often leads to more revenue but smaller profits and personal rewards. A bigger business isn’t always a resilient, thriving one.
