Good businesses go to work each day to put some runs on the board, but the great ones exist to build something meaningful.
Here at Distl, our clients are the latter. We work with them to find their unique reason for being, then use a game changing combination of strategy, brand, web and marketing to move them toward their goals.
We’ve helped hundreds of businesses over the years. So, when the time came to revisit our “why”, we ended up transforming our business from the inside out.
This is the story of how we became Distl.
The initial spark
Our business was doing better than ever. We had more clients, more projects. We were continually expanding our team to manage our burgeoning workflow.
From an outsider’s perspective, we were a thriving agency riding an upward growth trajectory, but on the inside, something wasn’t right.
Our evolution
When we started out 26 years ago, we felt we had something to prove. We were hungry for opportunities, for the chance to learn and grow. We were a small business fuelled by passion, and we were out to make our mark.
Almost 3 decades later, we’re an experienced agency with a well-honed skillset and broad spectrum of capabilities. Where once we were youthful and eager, now we are calm and confident, backed by in-depth knowledge and specialist expertise.
But while our business evolved, our two brands remained unchanged.
Two brands, one business
Our agency was comprised of two different brands, BirdBrain and Luminosity.
Built for efficacy and speed, BirdBrain was a lean digital machine made up of technical specialists and creative marketers.
Then there was Luminosity, the yin to BirdBrain’s yang. Measured and meticulous, the Luminosity team were branding masters who could and communicate the essence of any business.
We had two powerhouse teams working side by side, but not quite in sync. Individually, we were making some good things happen, but with a more cohesive vision we believed we could be unstoppable.
We needed to move forward as one and become united in our purpose.
The lightbulb moment
It took a lot of soul searching, but when we found our purpose, everything fell into place.
Our director David Metcalf is no stranger to the perils of unsustainable business growth. His personal experiences opened his eyes to the true meaning of business success.
He realised it was never about having more. More staff. More turnover. More locations. Because being bigger isn’t always better.
The real aim of the game is to build equity. It’s about building a resilient business with the strength to weather any storm.
