Brand strategy that ignites transformation.

Be the brand with a plan. Unlock your business potential.

Thriving culture. Engaging marketing presence. A differentiated business strategy.

If you want to achieve and align all three, it starts with a brand strategy. And that’s where we come in.

Whether you’re an ambitious startup wanting to shake up your industry or an established multinational looking for the next chapter, we have the track record, process and team to deliver.

DISTL 2023

No organisation exists in a vacuum. We all have a brand.

And if there’s one thing that differentiates the successful, sustainable brands from the forgettable ones, it’s a plan.

How do we know? We’ve spent the last 25+ years helping hundreds of organisations of all sizes step back, take a breath and then define and align:

  • who they are (who they really are)
  • where their big-hairy-audacious goals lie
  • what they need to do with every aspect of their brand, branding and marketing to nail them.

That’s over 25 years of seeing clients’ competitors lurch from one business crisis to the next hurried, reactive brand realignment, while our clients break new ground without breaking a sweat.


Tell me more

Give us two hours.
We’ll give you one killer brand strategy.

OK, so it takes a bit more than two hours, but you can expect our two-hour brand strategy workshop to kick everything off and uncover insights and opportunities you’d never even considered before.

And they’re the insights and opportunities that our brand strategists will turn into a one-of-a-kind, built-for-purpose (your purpose) brand strategy that will set you up for success for years to come.

So, whether you’re looking to start a business or transform an existing one, stop fumbling around in the dark. Let’s talk and shine a light on your brand.


Pick our brand brains

Brand strategy

A clear strategy is critical to the success of any strategic manoeuvre, and forming a brand is no different. So what exactly is a brand strategy, and how do we build them at Distl?

What should a brand strategy do?

A brand strategy clearly and concisely documents the fundamental thinking that defines the essence of the brand you want to build. It also addresses important business management issues like branding architecture, and marketing consideration such as market segmentation and messaging.

Brand strategy components include:

  • Intelligence
  • Architecture
  • Foundation
  • Positioning
  • Market segmentation
  • Messaging and orientation

How we build brand strategies.

When we create your brand strategy with you, we explain and discuss all of these components with you within the context of your specific business scenario and needs.

Through a series of workshops with the key decision makers within your organisation, we will guide you through the process of creating a marketing road map that defines your intended brand and fosters a united branding front across all business functions and throughout the organisation as a whole.

To maximise branding consistency and recognition, and therefore strengthen the brand, your brand strategy document should become the reference point for every branding initiative. Your brand strategy will be used to inform the development of your themed brand identity and all the expressions of your brand – website, signage, brochures, advertising, expo stands etc – we create for you.

Brand identity components include:

  • Naming
  • Logo
  • Visual language (theme)
  • Verbal language
  • Expression

After a briefing interview to clarify and identify your specific needs and objectives, the relevant components will be developed to create a targeted brand identity for your business.

Creating winning brand strategies.

At Distl, branding is our speciality. We can help you find the winning combination of brand strategy components to suit your business. Talk to us to find out more.