Brand Strategy
Be the brand with a plan. Build a brand you can grow into.
Until you answer these questions, you can’t answer the biggies: where do you want to be and what do you need to do – brand-wise – to get there?
No organisation exists in a vacuum. We all have a brand. Even individuals.
And if there’s one thing that differentiates the successful, sustainable brands from the forgettable also-rans, it’s a plan.
How do we know? We’ve spent the last 30+ years helping hundreds of organisations of all sizes step back, take a breath and then define and align:
- who they are (who they really are)
- where their big-hairy-audacious goals lie (the more hirsute the better)
- what they need to do with every aspect of their brand, branding and marketing to nail them.
That’s over 30 years of seeing clients’ competitors lurch from one business crisis to the next hurried, reactive brand realignment, while our clients break new ground without breaking a sweat.
The whole brand plan shebang
Logo & Branding
Business Name
Brand personality
Brand voice
Purpose
& promise
Mission & vision
USPs
& PODs
Value propositions
Perceptions vs reality
Strategic objectives
Give us two hours.
We’ll give you one killer brand strategy.
OK, so it takes a bit more than two hours, but you can expect our two-hour brand strategy workshop to kick everything off and uncover insights and opportunities you’d never even considered before.
And they’re the insights and opportunities that our brand strategists will turn into a one-of-a-kind, built-for-purpose (your purpose) brand strategy that will set you up for success for years to come.
So, whether you’re looking to start a business or transform an existing one, stop fumbling around in the dark. Let’s talk and shine a light on your brand.
BRAND STRATEGY
A clear strategy is critical to the success of any strategic manoeuvre, and forming a brand is no different. So what exactly is a brand strategy, and how do we build them at Distl?
What should a brand strategy do?
A brand strategy clearly and concisely documents the fundamental thinking that defines the essence of the brand you want to build. It also addresses important business management issues like branding architecture, and marketing consideration such as market segmentation and messaging.
Brand strategy components include:
- Intelligence
- Architecture
- Foundation
- Positioning
- Market segmentation
- Messaging and orientation
How we build brand strategies
When we create your brand strategy with you, we explain and discuss all of these components with you within the context of your specific business scenario and needs.
Through a series of workshops with the key decision makers within your organisation, we will guide you through the process of creating a marketing road map that defines your intended brand and fosters a united branding front across all business functions and throughout the organisation as a whole.
To maximise branding consistency and recognition, and therefore strengthen the brand, your brand strategy document should become the reference point for every branding initiative. Your brand strategy will be used to inform the development of your themed brand identity and all the expressions of your brand – website, signage, brochures, advertising, expo stands etc – we create for you.
Brand identity components include:
- Naming
- Logo
- Visual language (theme)
- Verbal language
- Expression
After a briefing interview to clarify and identify your specific needs and objectives, the relevant components will be developed to create a targeted brand identity for your business.
Creating Winning Brand Strategies
At Distl, branding is our speciality. We can help you find the winning combination of brand strategy components to suit your business. Talk to us to find out more.
