Interia - Bringing 40 Years of Expertise Online

Interia came to us with a clear vision: they wanted a website that would finally communicate what made them different in a crowded market. Not just another furniture supplier, but commercial office fit-out specialists who deliver bespoke solutions with the kind of personal service only a family business can provide.

Clearly differentiating themselves as high-tech, ergonomic furniture specialists—not just another supplier
Showcasing their sustainable product range with proper green certifications
Making it simple for two very different customer groups to find what they needed
Creating an exceptional user experience that reflected their commitment to great customer service
Building something they could manage and update themselves

What Interia Wanted to Achieve

Stand Out in a Competitive Market

Looking at leading industry sites and national competitors, Interia saw an opportunity. While others competed on being everything to everyone, Interia wanted to own their position as the local specialists who combine contemporary design with genuine sustainability and unmatched local service.

They particularly wanted to grow their relationships with architects and interior designers, the specifiers who could bring them into more projects. This meant the new site needed to speak the language of design professionals while still being approachable for direct clients.

Make Products Easy to Find and Understand

With categories spanning workstations, seating, soft furnishings, storage, and accessories, organisation was critical. Interia wanted a clean, intuitive navigation where finding the right product feels effortless.

They wanted to avoid the dark, cluttered aesthetic some competitors used, preferring bright, clean spaces that let their products shine. As they put it: “Light bright backgrounds with subtle pops of colour and black text”—letting the furniture be the hero.

Show Products in Context

Interia wanted product listings that showed both the clean product shot and the furniture in real office settings. They understood that buyers needed both the clarity of a product photo and the inspiration of seeing it in use.

They also wanted to link complementary products and relevant case studies, helping customers see complete solutions rather than individual items.

Building Their Digital Showcase

A Site That Works As Hard As They Do

The new Interia website became the digital showroom they’d always needed. Built on WordPress with WooCommerce, it gave them the flexibility to manage their extensive product range while maintaining the professional presentation their brand deserved.

Key features that brought their vision to life:

Clean product grids with the hover effect they wanted, showing both pack shots and in-situ imagery
Organised categories and subcategories that make sense to their customers
Improved download functionality for specifications and certifications
A design that reflects their values: contemporary, sustainable, approachable

Supporting Business Growth

Most importantly, the new site positioned Interia for the growth they were seeking. With clearer communication of their unique value of 40 years experience and sustainable bespoke solutions, they could finally compete effectively online.

The site now works as a powerful tool for their sales team, especially when meeting with architects and interior designers. Instead of carrying catalogues or sending multiple emails, they can walk clients through curated selections on-site, downloading specifications instantly.

Moving Forward Together

The new Interia website provides a platform for Interia’s next phase. With a strong foundation in place, they’re exploring future enhancements that could include integration with inventory systems, enhanced project planning tools for designers, and expanded sustainability reporting.

What matters most is that Interia now has a website that truly represents who they are, their digital presence finally matches the quality of service they’ve always delivered in person.

The Partnership Approach

This project exemplifies how we work with established businesses ready for digital growth. By taking time to understand Interia’s unique position, we created a platform that enhances rather than replaces what’s made them successful for 40 years.

The result is a website that feels authentically Interia: professional yet approachable, sophisticated yet practical, contemporary yet grounded in decades of experience.

Interia’s Brand and Development Team

Kate Wright

Senior Brand Strategist & Account Manager

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Katja Lambert

Senior Designer

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Tom Porter

Studio Lead

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Mark Mollart

Senior Web Developer

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Credits

Client

Interia

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No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.

Bringing 40 Years of Expertise Online