Get off the social media hamster wheel. Get a custom organic social strategy for success.
But if you talk to our social strategists about your business and marketing goals, we’ll give you a custom data-driven roadmap to organic social success. We can even implement it for you.
Our three-step social media strategy process looks simple, but draws on the wealth of strategic smarts and social know-how within our digital marketing team.
First, we’ll analyse the competitive landscape: your audiences, the organic social opportunities, your competitors. Next, we’ll come back to you with key insights, recommendations and an actionable strategy covering everything. Posting plan. Style guide. Content guide. The whole deal.
And finally, we’ll implement, manage, monitor and iterate, continually refining your strategy. Or you can take your plan and run with it. Either way, we’re just a call or instant message away.
Social media can be your most effective communication and marketing tool. You can build a community. Build a connection with your customers. Build trust and confidence. But first, as our online marketing experts in Perth will tell you, you have to build a social media marketing strategy.
There are lots of self-proclaimed social media gurus out there. They say social media marketing is easy. They say anyone can do it – you just tweet and post and share till your heart’s content.
And ‘they’ invariably end up moaning that social media doesn’t work.
Truth is, social is great for driving traffic for your website, but it isn’t easy. It’s hard work. And the hard work begins with an online marketing strategy that has a measured, purposeful plan for social media baked into it.
Of course, there’s more to developing an effective social media strategy. But the key is to remember that firing off random posts and tweets is a waste of your time. You need a plan.
Not every social platform will be right for you. In fact, social media might not be your best bet at all. And if your marketing budget would be better spent elsewhere, we’ll tell you.
But if social media does make sense for you (and make no mistake, in the right hands social is a powerful marketing channel) we’ll deploy customised content and engagement tactics that will add tangible value. That will help you achieve your strategic business goals.
We’ll leverage the most appropriate platforms, whether it’s Facebook, Insta, Twitter, Pinterest, YouTube, TikTok or something else. And we’ll ensure your strategy does exactly what’s required, whether that’s raise awareness, build brand loyalty among existing customers, or drive new business.