Play the digital marketing game like you’d play the stock market. Intelligently.
You wouldn’t invest in the stock market without doing any research, without a plan or objective. The same goes for digital marketing.
It’s an investment. You need to maximise your ROI, today and long term, so allow our digital experts to help you invest your budget wisely.
Make your digital investment go further.
Tenuous analogies aside, it’s hard to understate just how important your digital strategy is.
Just ask the entrepreneur who shelled out $20,000 on Facebook ads only to find his customers don’t use social media. Or the business that spent a year and a small fortune chasing search engine rankings for terms that don’t convert.
Digital strategy isn’t a navel gazing exercise. At least, not for us. Digital strategy is (tenuous analogy alert!) the foundation on which you build your digital house. Or maybe it’s the blueprint.
Either way, without a sound digital strategy, your digital marketing house will be a money pit.
How do we create kick-ass digital strategies?
The digital strategy we develop with you will be the result of a lot of in-depth research and a whole heap of make-or-break brain work, all of which revolves around:
Your long-term goals. Your short-term objectives. Your budget.
Who are they? Where are they? What do they want? How do they think?
It’s what we call ‘human-centred design thinking’ (which is just a fancy way of saying we explore audience needs, business requirements and all the technological possibilities).
We’ll assemble a handpicked team of digital specialists.
The digital strategy we develop with you will be the result of a lot of in-depth research and a heap of make-or-break brain work.
- deep dive into your situation, challenges and objectives
- conduct vital audience and situational research
- challenge assumptions and expectations (ours and yours)
- create distinct customer personas to guide everything we do
- explore our ever-evolving arsenal of digital channels and tactics
- select and prioritise only what is valuable and relevant
- boil it all down into a custom strategy that’s both practical and affordable.
You’ll notice there’s no mention of navel-gazing in there. Like we say, it’s hard but rewarding work.
Do you really need a digital strategy?
Do you really need a GPS to get across a strange city? Do you really need recipes to conjure up a 17-course degustation? Do you really need a working knowledge of anatomy to whip out an appendix?
You might be able to wing it. It may be that you simply need a smattering of SEO or a little AdWords campaign. And we can do that for you. But your chances of success rise exponentially if you stop, take a breath and get some expert advice first.
So, let’s talk. No pressure, obligation or unnecessary over-thinking.
Exceptional knowledge across the digital space. The team continually demonstrate their strong understanding of our businesses and the outcomes we are trying to achieve and implement this into effective digital strategies.