Plan. Target. Create. Manage. Test. Optimise. And repeat.
From campaign planning to design, copywriting, testing and relentlessly optimising. From your strategic goals to a social media advertising strategy that just gets better and better.
Drive engagement and sales. Raise your profile and share of voice. When it comes to maximising the return on your marketing dollars, social media advertising is the value-for-money choice.
And we’ll work with you to extract every cent of value, with a strategy that revolves around your short-, medium- and long-term business objectives.
Step away from the Facebook marketing scattergun. If you’re serious about Facebook advertising that helps you hit your strategic business goals, you need to think strategically about your campaigns. Find out about our laser-guided, ROI-focused approach to Facebook advertising.
With LinkedIn advertising, it’s not what you know, it’s who’s managing your campaigns. Done right, LinkedIn advertising puts you top of mind among head honchos and the brightest decision-making brains. Learn about our performance-focused approach.
Quite possibly. Highly qualified audiences. Highly targeted ads. Low competition. Pinterest provides the perfect social media advertising recipe, with oodles of communities packed with potential customers, all waiting to engage with your brand. Discover more about Pinterest advertising.
What can SMM do for my business?
The possibilities are endless. Whether you’re looking to grow your following, improve your presence on social media, generate brand awareness or increase your conversion rate – social media, both organic and paid, can help you get there.
How do Facebook ads work?
Facebook and Instagram ads can be tailored to a variety of objectives, from generating engagement to improving website traffic and increasing your conversion rate. The algorithm uses data from Facebook pixels, as well as user behaviour data, to identify the best audience for your ads. Your campaigns can be optimised for custom conversions online or in-app, and as more and more people complete the specified conversion event, the algorithm will use hashed data to optimise ad delivery to those most likely to complete the same action.
How much will Facebook ads cost
Our team will work with you to determine an appropriate monthly media spend based on your goals, desired channels and campaign type.
How does ad targeting work?
Ads are targeted in many different ways, from demographic or interest-based targeting through to custom re-targeting and lookalike audiences. Many platforms enable you to re-target from a customer list to engage with your most valuable customers, or use data from your website interactions to find new customers similar to those who have transacted with you previously. When using interest-based targeting, your ads or content are shown to users who have demonstrated a passion for particular goods, services or brands. This is determined by their online browsing activity and engagement with content and brands within the social platform.
How do you determine the best channel to advertise on?
You’ll meet with your account manager and our Paid Media Specialist to discuss your business goals, what makes your product or service unique and the audience that you want to access. From there, our team will strategise the best channel(s) to advertise on to ensure you access those most valuable to your business, benefit from exposure to new audiences and see a strong return on ad spend.
How do I know that the ads are working?
We set a paid media strategy in line with your quarterly goals, and set measurable targets and milestones that contribute to your business bottom line. Our team will track a range of metrics like website traffic, engagement, click-through and conversation rate plus return on ad spend.