Strategy driven SEO.
Any good business owner knows the importance of goals. Goals that drive action and tell you when you’re on track and when you’ve fallen short.
Our approach to SEO is no different.
Whenever we start working with a new client we make a point of understanding and document the business goals. It might be a revenue target, geographic expansion or a growth target. Regardless, this goal is what we’ll use to align our SEO efforts with a plan to get you there.
Armed with a clear goal, our strategy consists of a set of quarterly objectives and measurable results that show clear progress toward your goals. So instead of just watching keywords, you can see us make progress toward your goal with real, measurable results.
No more SEO hamster wheel
If you’re tired of see-saw rankings, you’re not alone. We believe the goal of SEO is not just consistent, sustainable rankings, but constant progress toward your business goals. Good SEO is less about numbers on a chart and more about money in your bank.
What SEO work can you expect
There are two key aspects of good SEO. Trust and Relevance.
Our in-house team of SEO specialists build trust for your website through authoritative backlinks, citations, content syndication and more. Our process is focussed on nurturing your digital reputation so that your customers as well as Google see a business they can trust and therefore deserve to rank.
Working in tandem with trust is relevance – ensuring your content is focussed on the needs (and therefore search terms) of your target audience. By building a body of content that positions you as the most relevant and expert solution, Google will be more likely to reward you with superior rankings.
The big SEO picture
SEO is not something you do to your website. It is your website….and more.
By treating SEO as a simple retrofit of backlinks and content, you miss the point. In the search for the site deserving the best rankings, Google is looking for the best possible solution for a users search query. That solution has less to do with links and more to do with the quality of the website.
While the offsite factors (backlinks etc) matter, the quality of the content, the design, the code, and the user experience are crucial to good SEO.
At BirdBrain, we make a point of managing our web design and development standards in house. From the ground up we’ll plan an SEO focussed site architecture and design an experience that communicates your true brand message.
Grow your brand
The best SEO wont just rank your site in the search engines, it will build your businesses value.
If you’d like to understand for yourself what the best SEO is about and whether it’s for your, get in touch.