Long term and short term results
Whether your goal is short term leads or long term growth, Google Ads may just be a digital channel for you.
As a Google Premier Partner, our team have the highest level of accreditation possible.
How Google Ads works
Google Ads are paid ads most often seen above the organic search results. They are a highly targeted, measurable and scaleable approach to bringing near-instant traffic to your website.
Operating under a marketplace system, Google provides advertisers with the opportunity to bid on the keywords they wish to rank for. By measuring the quality of your ad copy and landing page experience along with the amount you are willing bid on a keyword, Google make a determination of which ad deserves to appear in which position.
You’re in safe hands
You don’t want to leave your paid media budget in the hands of any Google Ads agency. Once a media budget has been spent, it’s gone for good – so it’s crucial you have an expert you can trust.
As a Google Premier Partner, it’s fair to say we’ve earned our chops. Over many years and many Ad campaigns we’ve refined the art of building and optimising campaigns that deliver on their objectives.
Whether you’re a sole trader launching a new business, or an international monoliths trying to reach the world, our experience and processes give are equally robust.
Constantly refined and measurable results.
The key to a top performing Google Ads campaigns that not only delivers quick ROI but long term sustainability is elite metrics and constant refinement.
While data can be empowering, it can be a disaster in the wrong hands. We’ve learned the art of extracting the right metrics so our experts can identify meaningful and actionable findings.
When and why to use Google Ads
Some people see Google Ads is a short term, stop gap approach only. While there’s no problem with this, we recommend making a judgement about ongoing Google Ads based on performance.
If your Google Ads campaign is generating more profit on new business, than your media spend, it naturally makes sense to consider continuing.
Google Ads can be used to:
- Generate leads immediately
- Increase brand awareness
- Drive targeted traffic to your website
- Measure performance on keywords at a granular level
- Test landing pages
- Address gaps in organic traffic
- Run promotional messages, sales or countdowns
- Reconnect with past visitors to your website
- Capture users of similar interests and new audiences
More than search
Our Google Ads services not only covers text based search ads but The Google Display Network (Display, Video and Gmail Ads) as well as Google Shopping.
As with search ads, the key is for our experts to understand your business goals and diagnose the best solution to deliver on them.
Using any of the tools at our disposal, it’s our job to deliver you the best possible result on a campaign that is constantly improving.
If you’d like to better understand how Google Ads may work for your business, speak to one of our experts today.