Defining your brand purpose is a critical first step, but the plan you put into action to fulfil your vision is what matters in the long run.
We recently shared how we refined our purpose for building Australia’s most resilient brands.
Now it’s time to dig deeper and delve into how we do that.
A resilient business has the strength to weather any storm.
It can adapt to any change in the business environment, whether it’s technology advancements, market shifts or a global pandemic.
It requires a focus on generating equity growth that builds your bottom line and sets you up for future performance.
In our e-book The Equity Equation, our director David Metcalf explains how arbitrary business growth often provides bigger turnovers, but smaller financial and personal rewards.
He demonstrates the need to shift focus away from growth for growth’s sake, because a bigger business isn’t always a more successful one.
Instead, the goal should be to build growing equity. To build resilience.
But what exactly is equity?
Equity is value. Commercial. Intellectual. Financial. Emotional. It’s that elusive something that the best brands appear to conjure out of thin air, generating the critical mass and momentum that fuels success.
We help our clients to build resilience by focussing on their brand – the most valuable part of any business.
Your brand isn’t just your logo. It’s not your business name or product name. In fact, it isn’t any one thing.
Your brand is everything. It’s the perception of your company, products and services. It’s how people think and feel about who you are as a business and what you do. It’s your reputation. And reputation is everything.
That’s why your brand is so powerful. It can bring customers to your door or turn them away in droves. It can help you build industry partnerships, or it can fracture critical relationships. Ultimately, it can make or break your business.
Investing in your brand is one of the wisest business decisions you can make. At Distl, we build resilient brands by using a game-changing combination of strategy, branding, web and marketing. All in-house. All seamlessly integrated. All generating invaluable brand equity.
Everything we do at Distl starts with strategy and results in building tangible equity and value into your brand and business.
We factor in your history, your present position and your vision for tomorrow, reconciling your culture and brand, your market, your competitors, your financial situation… every aspect of your branding and marketing.
Branding is one way to build value-adding equity into your brand. It’s about crafting a brand identity that resonates with your audience and communicates who you are to ensure you are creating the right perception.
We analyse your name, logo, tagline, messaging, colours, imagery, typography, photography and more to see what kind of picture you’re painting. Then, we strategically realign every aspect of your brand identity to ensure it’s telling the right story.
Your brand is only as good as your website. In today’s digital age, your website is often the first touchpoint between you and your customers. It’s your first impression, and you need to make it count.
Your website needs to showcase your brand, build trust and ultimately, convert. And that calls for our rare blend of branding, technology, design, UX, development, content and SEO. Every website we build is designed and developed around your strategic business goals and objectives.
We approach marketing the same way we build brands – from the ground up. We look at the big picture, then optimise every aspect to ensure your branding and marketing are unique and, vitally, effective.
From SEO, PPC and social media through to PR, video and out of home advertising, we consider every option, devising an integrated solution that’s tailored to your business. We recommend the best channels and approach to achieve your goals and maximise your return, continually measuring your results to enhance performance.
If you want to build a resilient brand, you need to leverage strategy, branding, web and marketing.
You could start by investing in one or two of these areas, but to achieve meaningful results in the long term, you need to go all-in and fully commit to all four.
Whether you’re an existing client or completely new to Distl, we’re here to make sure you’re reaping the rewards of our four-pronged approach.
Get in touch with us today to start your journey toward generating invaluable brand equity.