For every $1 spent on email marketing, the average return is $44.25. It also costs 6x more to acquire a new customer than it does to retain one and 75% of all shopping carts are abandoned.
Are you leveraging your customers purchase and user-activity data?
Have you set up your event driven automations?
Abandoned Cart recovery is free money.
The low-hanging fruit of all email campaigns, with the figures below it’s not difficult to convince your boss.
Bstore, a nationwide apparel retailer enjoyed a 47.55% open rate and a 32.12% click through rate with their cart recovery series.
In the first 30 days of the campaign, Bstore had attributed 21 orders to their Abandoned cart program.
From sign up to conversion.
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