Magento Solution Case Study

Edge Supplements

On the first Monday of April we launched Edge Supplements first eCommerce website. It was an exciting moment for Edge Supplements to go live and start selling nationally.  We were honoured to partner Scott and the Edge Supplements team on this Magento solution; designing, developing and supporting the launch of the new online store.

Edge Supplements supplies an extensive range of high quality dietary supplements throughout Australia. The new store is backed by an experienced and passionate Edge team who are ready to help you achieve your health and fitness goals faster.


The projects objective was to design an eCommerce store that extended the physical store experience and empowered Edge Supplement customers to buy 24/7, on any device, anywhere.

The three main requirements of this Magento project:

  • Clean design, with a UX focus and a mobile responsive theme
  • Simple navigation and buyer supportive functionality
  • Uniquely defined product categories

Clean Design, with a UX focus and a mobile responsive theme:

We designed Edge Supplements to be user friendly and provide a better overall customer experience across all devices: desktop, tablet and mobile.

Simple navigation and buyer supportive functionality:

Edge Supplements is a now a fully fledge and functioning e-store. Featured inclusions; Ajax product filtering, coupon code redemption, best selling products, recommendations and one page checkout.

Uniquely defined product categories:

We enabled custom categories that complemented Edge Supplements uniquely diverse product range; e.g Health Goals such as ‘Bulk Up’ and ‘Shape and Tone’. Also Brands, grouping industry classic’s such as BPI Sports and Muscletech.

We were thrilled to be a part of this project and are excited to continue working with Edge Supplements on SEO, Email Marketing and CRO to leverage the early growth that the site is already achieving.

If you are thinking Magento as a eCommerce CMS solution then get in touch with us today to organise a free scope of your business, idea or eCommerce project.
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