The good news? If you have the right branded content, your brand can become a content-creation island paradise in an ocean of generic noise.
Content for content’s sake is pointless. Your audience is too savvy for that. Pop-ups, banners, TV slots, and radio ads have got their place, but people know when they’re being sold something. Original, thoughtful, invaluable content that’s created in line with your brand values, personality and strategic goals – well, that’s a different story. Literally.
We create content that adds value for your audience. Content they want to talk about. Content they’re excited to share. And we’re building your brand equity in the process.
We enable you to tell stories that cut through, engage your audience, build credibility and nurture trust. Stories that add value – marketing value, intellectual value, financial value – to your brand, business and bottom line. Stories and content that convert.
With the right branded content, everyone’s a winner. It adds value for you – and for your audience. People go out of their way to access it. It’s emotionally engaging. With the right momentum, it could even go viral. And the whole time, it’s building your brand awareness, driving traffic and improving audience loyalty.
Any medium. Any scale. Anything you can imagine. If your audience finds it entertaining and engaging, it can become branded content. Host festivals. Collaborate with directors to create feature films. Skydive from space. Or keep it down to earth with videos, blog posts, games and podcasts. Whatever you do, make sure it’s valuable, entertaining and shareable. The stratosphere’s the limit.
We have a wealth of content creation experience, but we don’t have a formula – the brands that follow content formulas are the brands that have created the sea of mediocre content out there. Instead, we use our years of know-how to manage your owned, earned and paid media together. It’s time to level up your branded content.
Owned
Facebook. YouTube. That blog you’ve been meaning to get around to. If you’ve got control over a channel, you can leverage it to create content your audience craves.
Earned
People are excited and engaged with the content you’re putting out there. The public. Your audience. The press. They’re talking about it, they love it – and they’re voluntarily sharing it.
Paid
From sponsored posts to working with influencers to good old-fashioned ads. Just remember that you’re not only advertising a product – this is all about building brand recognition and value.
Everything we do is conceived and created with your brand in mind. And we mean everything. From selecting the most effective digital channels and traditional mediums to generating and publishing original online or offline content that clearly communicates, resonates with and motivates your audience
How does that work? See for yourself. Get in touch with our branded content strategists and creators. Pick our brains. Discover how your brand can benefit from the right branded content.
No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.
David Metcalf
Director
we’d love to hear from you.